School Bus News

Communications are the most effective when the target audience has access to multiple forms of coordinating media. The media prepared offers coordinated messaging in a variety of formats.

Events

Products can be useful for trade shows, parent-teacher meetings, advocacy gatherings, fairs or festivals, school events, community meetings, public/educational hearings, or conferences.

• Use images included in the toolkit in Facebook event invitations and subsequent event posts.
• Posters can be used to attract attention from attendees at your event. Fliers and brochures work well as hand-outs, or you can set them out for others to grab.
• Wearable walkaways are a great way to give your message “legs.” For example: creating a pin from the “Learn the Facts…” badge can promote that call to action to a broader audience.

Social Media

Graphics and hyperlinks can be circulated on pages and feeds, targeting appropriate groups through social media such as Facebook, Twitter and LinkedIn.

• Post the social media graphics on your news feed(s) and on the pages of any community or educational social media groups you have joined. Update your Facebook and/or Twitter cover image with social media cover graphics from the toolkit. Share the animated infographics by going to the ASBC YouTube page.
• Post the link to schoolbusfacts.com in your news feed(s). Wait a moment before you publish or post the message until the meta image and data is generated. Once the image is generated, you can remove the url from your message and personalize it with your own words. The image and metadata that links to schoolbusfacts.com will remain.
• Follow American School Bus Council at www.facebook.com/asbchq and post images of ways you are using their media to spread the word.

Direct Communications

Products and information can be useful in communicating through USPS, e-mail, and in person to key individuals or groups.

• Print and mail brochures to parent groups, educators, legislators, environmental groups, community organizations and school transportation decision makers in your district.
• Email relevant contacts and attach a PDF of one of the fliers that is relevant to your message. Encourage recipients to print or forward the attachment to help spread the word.
• Refer to statistics, graphics, fliers or tip sheets in presentations or at speaking engagements.